Reply to the label assignment

There were three main strengths the night class students mentioned and we felt like to summarized it and shared our experiences to you.

1.       Persuading audience by using number

We used many concrete numbers to demonstrate the phenomenon of paper waste because we believed number could strength the persuasive power, it could give receiver a more direct and concise information on specific issue. We were very happy many audiences appreciated it and learned the knowledge about deforestation by numbers illustration.

2.       Providing practical suggestions

Firstly, we chose linking the logo to working environment because it was particularly practical in HK, where was one of an international business centers, so naturally, many audiences fount it useful for them because many of them had working experience or at least were going to work sooner or later. We put forward many specific suggestions, include reducing font size by 1, printing by both sides, sending and using documents electronically. We believe these suggestions, although simple, could bring great change to the world. Many audiences commented to the article that they indeed learned a lot and were going to do so right now or even thought of more ideas to save the forest by ourselves, and we were really happy to see that.

3.    Making the article well-organized, clear and simple

There were many comments that referred to our easy-understanding essay, actually, we tried our best to make the article easy to read or audience would feel confused and then would not take accordingly effective actions. And it was not difficult to do as long as you organized it in an easy way, and made it clear and simple. For example, the using of head and subhead, a really easy method, could make it much easier for audiences to read and understand.

 

It is true that there are still a lot of places need to be improved and we received many valuable feedback on it and we are going to pick some critical or interesting things here and reflect on it.

1.       Video speed

There were many audiences commented that the speed of video run too fast for them to grasp and we admitted that it was true. We at first believed nobody will feel like to read the long words so we adjusted it in shorter time but it seems that we were wrong, people still like reading words when they were interested in our contents although graphs might be more attractive in most cases. We felt grateful that audiences told it to us and we will consider it in future learning and work.

2.       Persuading companies by economic concerns

We focused on persuading people saving paper by telling them how much paper would be saved if they took certain actions, but actually, just as a comment said, if we wanted to persuade companies to do so, it would be better to tell them the economic benefit brought by paper saving because it would be the most powerful point to persuade them. We considered it a really good suggestion and we benefited a lot from audiences’ comments. Apart from it, audiences also provided many valuable advices and our group were very happy that the assignments really worked.